Apple at 50: How Apple Became Apple

Harry McCracken:

As Apple turns 50, its presence in our lives is so pervasive—2.5 billion of the company’s devices are in active use—that its unlikely origin story is more resonant than ever. To tell it, I turned to the people who lived it:

  • Apple’s two living cofounders, Wozniak and Wayne
  • Mike Markkula, the early retiree from Intel whose guidance and money turned the garage startup into a company
  • Some of Apple’s earliest staffers, including Bill Fernandez, its first full-time employee, and Chris Espinosa, who’s still there today
  • Regis McKenna, the Silicon Valley marketing guru who established Apple as a brand
  • Liza Loop, the educator who became Apple’s first user
  • Ron Rosenbaum, the Esquire writer whose article inspired Wozniak and Jobs’s first business venture
  • Nolan Bushnell, whose Atari provided Jobs with most of his pre-Apple work experience
  • Lee Felsenstein, moderator of the Homebrew Computer Club, the user group that prompted Wozniak to build Apple’s first machine
  • Dan Bricklin and Bob Frankston, the creators of VisiCalc, the spreadsheet that gave the Apple II its killer app
  • And many others

This oral history is incredible.

Apple at 50: Apple II Forever

Jason Snell, for The Verge:

When you think of Apple, you probably think of the iPhone, or maybe the Mac, or perhaps you’ve got fond memories of the iPod. But Apple’s 50-year run of creating tech products that people fall in love with — sometimes a lot of people, sometimes just a hardy few — would never have happened if it weren’t for a product and platform that’s been gone for decades.

Apple would never have made it if it weren’t for the Apple II, the company’s first hit product and the first one to generate the amount of devotion we’ve now come to expect from fans of Apple’s products. Their slogan was, and still is, “Apple II Forever!”

How Apple Could Have (Maybe) Saved the Mac Pro

D. Griffin Jones, writing about yesterday’s news:

Apple decided to start caring about the Mac Pro again at the worst possible time. The Intel Mac Pro, while excellent, arrived just six months before the announcement that the Mac would transition to Apple silicon. After which, the Mac Pro didn’t offer any better performance than the Mac Studio. Just the card slots — which you couldn’t put a GPU in.

Due to Apple silicon’s all-in-one architecture, the Ultra-tier chip pushes the limits of what Apple can fabricate at a reasonable price. The bigger the chip is on the die, the lower the yield of good chips will be made, raising the cost further.

Apple reportedly experimented with making a higher-tier chip than the Ultra — often referred to as the “Extreme” chip, though the name is just speculation. It was canceled for being too expensive.

I’ve thought a lot about the bad timing Jones mentions. Had Apple stuck to the original timeline, and killed off the 2013 Mac Pro in favor of an iMac “specifically targeted at large segments of the pro market,” back in 2017, Apple could have avoided putting out the best Intel Mac ever, less than a year before the transition to Apple silicon.

Did Apple know in 2017 that 2020 was the year the M1 would make it out of the lab? Probably not, but it doesn’t make the timing any less painful.

Jones goes on to explore how an “Extreme” chip could be built, and offers some advice for the Mac Studio team:

Apple should design a custom enclosure for PCI card slots that can plug into the Mac Studio. It would have a custom connector so that it could work (nearly) as fast as internal slots in a Mac Pro.

Maybe this custom connector is on the bottom of the Mac Studio, so installation is as simple as plugging it into a Mac Studio-sized port in the top of the box.

I do not see any future in which Apple goes down this road.

Apple sees the Mac Studio and its industry-standard Thunderbolt ports as the way forward for adding hardware. Doing anything custom at this point just adds uncertainty to a market that has been repeatedly damaged by Apple’s flip-flopping.

The company yanked the pro market around for over a decade. The Mac Pro was old, then it was new! It did not support internal expansion, then it did! With every change of its mind, Apple lost more and more trust of would-be Mac Pro buyers.

The Mac Pro is Dead

It has happened: the Mac Pro is gone, and Apple will not be replacing it.

Chance Miller, at 9to5Mac:

It’s the end of an era: Apple has confirmed to 9to5Mac that the Mac Pro is being discontinued. It has been removed from Apple’s website as of Thursday afternoon. The “buy” page on Apple’s website for the Mac Pro now redirects to the Mac’s homepage, where all references have been removed.

Apple has also confirmed to 9to5Mac that it has no plans to offer future Mac Pro hardware.

Mac Pro

The Mac Pro was introduced way back in 2006 as a replacement for the outgoing Power Mac G5. It had a good few years, then languished until the 2013 model was announced.

That machine was a dud, and it languished until the 2019 model was announced.1

It came out in December 2019, which was less than a year before Apple silicon was announced and the M1 shipped.

The Mac Pro got one last update in June 2023, when Apple dropped the Intel version for one with an M2 Ultra inside. It’s been languishing again ever since.

It is clear that Apple sees the Mac Studio as the way forward for high-end desktop computing. Apple silicon did away with the graphics expansion that made the 2019 Intel machine so interesting, leaving all of those slots with far less to do for most users.

This news shouldn’t come as a surprise to anyone, even if it is a sad ending to what was once an amazing computer.


  1. I loved mine

AgentBridge

If you want your classic Mac to interact with Claude, Sean Lavigne has the project for you:

AgentBridge is a native Classic Mac OS application that lets AI agents (like Claude) interact with Mac OS 7–9 through structured commands and responses. It works on real hardware and emulators — no modifications to your Mac required.

Drop AgentBridge into a shared folder, launch it on your Mac, and an AI agent can list windows, open apps, type text, read the clipboard, browse files, and more — all through a simple text-based protocol.

This image in the Github documentation cracked me up:

Claude on Mac SE

Mac OS X Shipped 25 Years Ago

Apple Newsroom, back in 2001:

“Mac OS X is the future of the Mac, and we hope it will delight our customers with its unrivaled power and ease of use,” said Steve Jobs, Apple’s CEO. “The Public Beta has generated incredible feedback and support from Mac users and developers, which has helped us to make Mac OS X the most advanced operating system ever.”

If you didn’t get to use the first version of Mac OS X, these screenshots can give you a good feeling for what it was like.

Cheetah

That original Aqua interface came with a cost, as John Siracusa wrote in his review of the operating system:

Despite the official release status of 10.0, The Mac OS X user interface is still clearly a work in progress. The biggest lapses are the system-wide interface responsiveness issues and the hobbled Finder. The Dock is a close third, presenting a sort of UI logic puzzle in which optimizing its usage for one of its functions (application switching, launching, Apple menu replacement, Control Strip functionality, etc.) causes it to become sub-optimal for one or more of its other functions. Thankfully, third party utilities are quickly arriving on the scene to help experienced users create the environment they need to be productive.

Overall, the user experience of OS X is not as pleasant or as simple as that of classic Mac OS. The number and severity of bugs alone would likely turn a novice off, especially those surrounding the still-necessary classic environment. Novice users shouldn’t have to know or care what classic is, why it’s frozen, and how to recover. And much of the time, the provided GUI methods (force quit, etc.) don’t work as expected anyway, leaving a trip to the command line and the kill command as the only alternative.

The unresponsive interface will be noticed by everyone. Many features are slow enough that even plodding grandmothers will be confused by the apparent lack of response to their input (when resizing a list-view window, for example). And there’s still the “why can’t I do anything now?” experience, especially in the Finder during network-related operations. Grandma doesn’t care that she can still switch to another application and continue working if the next thing she needs to do is in the Finder, which is currently locking her out because she chose to mount her iDisk.

As in every one of the previous OS X releases, the score-card remains the same. Even taking into account the increased stability and superior multitasking potential, Mac OS X does not yet live up to the level of user interface excellence set by the technically inferior Mac OS 9.

Over the years, Mac OS X’s user interface matured as Mac hardware was able to catch up with what Apple’s designers were doing. We’ve since seen Brushed Metal, linen and stitched leather, and now Liquid Glass.

Of course, user interfaces — both good and bad — come and go. What Mac OS X really did was set Apple’s entire software organization on solid ground. Rebuilding the Mac’s operating system atop the technology developed at NeXT not only saved the Mac itself, but paved the way for iOS and Apple’s other platforms we love and use to this day.

WWDC26: June 8-12

Apple has announced dates for this year’s WWDC:

Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 8-12, bringing developers together from around the world for a week of connection, exploration, and innovation. In addition to the online experience, developers and students will also have the opportunity to celebrate in person during a special event at Apple Park on June 8.

WWDC26 will spotlight incredible updates for Apple platforms, including AI advancements and exciting new software and developer tools. As part of the company’s ongoing commitment to supporting developers, WWDC will also provide unique access to Apple engineers and designers, and insight into new tools, frameworks, and features.

WWDC kicks off with the Keynote and Platforms State of the Union on Monday, June 8. The conference continues online all week with over 100 video sessions and interactive group labs and appointments, where developers can connect directly with Apple engineers and designers to explore the latest announcements. The conference will take place on the Apple Developer appwebsite, and YouTube channel; and on the Apple Developer bilibili channel in China.

See you there.