Tim Cook, on diversity →

My friend and fellow podcast host Christina Warren, in an interview with Apple CEO Tim Cook:

I sat down with Cook, a relatively reclusive interviewee, and asked why it was important that Apple ramp up its efforts in diversity. His answer was unequivocal: “It’s the future of our company.”

Cook added: “I view these people that I talk to today as the future generations of the company, and they will either be a part of it directly or a part of the ecosystem.

“And either way — when I think of Apple, I think of the whole community, not just the people that have the Apple badge.”

And that future, according to Cook, should be diverse: “I think the most diverse group will produce the best product, I firmly believe that,” he says. Even without taking its values into account, Apple is a “better company” by being more diverse.

With WWDC starting in less than an hour, I’m hoping that this year’s keynote presenters are more representative of this talk from Cook. I expect it will be.