‘Our philosophy is not be the first; it’s to be the best’ →

Once you look past the marketing lines, Tim Cook’s interview with Charlie Rose is pretty interesting.

Apple’s CEO talks about the tech behind the Apple Watch, and how he sees the health and fitness stuff is up to fits in with the company’s desire to enrich people’s lives.

Cook also discusses why Apple’s product line is small compared to other companies. He believes Apple remains focused because it is very careful when adding new products to its portfolio. “It’s so easy to add. It’s hard to edit,” Cook said.