Oh, excuse me. The company is introducing "network optimizations:"
Starting in October 2014, Verizon Wireless will extend its network optimization policy to the data users who: fall within the top 5 percent of data users on our network, have fulfilled their minimum contractual commitment, and are on unlimited plans using a 4G LTE device. They may experience slower data speeds when using certain high bandwidth applications, such as streaming high-definition video or during real-time, online gaming, and only when connecting to a cell site when it is experiencing heavy demand. (Note: Does not currently apply to government or business accounts that have signed a major account agreement.)
Wait. Nope, that's throttling.
To be fair, AT&T introduced a "network management process" that does the same thing a while back as well:
As a result of the AT&T network management process, customers on a 3G or 4G smartphone with an unlimited data plan who have exceeded 3 gigabytes of data in a billing period may experience reduced speeds when using data services at times and in areas that are experiencing network congestion. Customers on a 4G LTE smartphone will experience reduced speeds once their usage in a billing cycle exceeds 5 gigabytes of data. All such customers can still use unlimited data without incurring overage charges, and their speeds will be restored with the start of the next billing cycle.
To be fair, Sprint does it, too, but to "improve data experience" for its users:
Sprint currently employs prioritization to improve data experience for the vast majority of users on Sprint’s CDMA and LTE networks. The heaviest data users consume a disproportionate share of network resources and cause a negative user experience for the rest. To more fairly allocate network resources in times of congestion, customers falling within the top 5% of data users may be prioritized below other customers attempting to access network resources, resulting in a reduction of throughput or speed as compared to performance on non-congested sites.
Even T-Mobile does it, but it's to ensure "you have a positive web experience and to help you avoid overage charges while allowing you to stay within the costs of your current plan."
While Verizon may be evil, they aren't less evil than their competition, so they've got that going for them, which is nice.