Radio ad scripts for the Apple IIc

A friend of mine recently gave me a stack of old Apple documents, and included were scripts for three Apple-approved radio ads pushing the Apple IIc for the holiday season of 1984.

The three ads — titled 20 Gifts, Christmas Card and Perfect Present — extol the virtues of the machine, including its compatibility with programs written for the IIe. Dealers also promised easy credit and help with the purchase of accessories such as a modem or mouse.

You can dowload all three ads as a PDF here.

Connected 50: The Edition Episode

We hit the big 5-0 this week on Connected:

On the golden anniversary of Connected, the crew sits down to talk about Apple Pay in the UK, Apple News and RSS before sharing a little about how they write articles and prepare for podcasts.

I was surprised to learn how alike Federico and I are alike in the way we approach our writing. This episode was a fun break for us, and I think you'll enjoy it.

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The Windows cycle

Tom Warren, opening his Windows 10 review on The Verge:

Windows has a cycle. Windows XP saved us from Windows ME, Windows 7 saved us from the Windows Vista mess, now Windows 10 is here to save save us from Windows 8.

It’s nice to be on the good part of the cycle.

I've been playing with the pre-release versions of Windows 10 on and off for a while now, and I like what I've seen. Microsoft has reigned in some of the insanity of Windows 8, and the whole thing feels faster and more modern than its predecessor ever did.

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NASA’s Kepler mission discovers Earth-like planet

Huge news from the Kepler mission:

NASA's Kepler mission has confirmed the first near-Earth-size planet in the “habitable zone” around a sun-like star. This discovery and the introduction of 11 other new small habitable zone candidate planets mark another milestone in the journey to finding another “Earth.”

The newly discovered Kepler-452b is the smallest planet to date discovered orbiting in the habitable zone -- the area around a star where liquid water could pool on the surface of an orbiting planet -- of a G2-type star, like our sun. The confirmation of Kepler-452b brings the total number of confirmed planets to 1,030.

Kepler-452b is older and bigger than Earth and is 1,400 light-years away. What a crazy universe we live in.

The push and pull of iPad

There's no way around it: iPad sales continue to slow. That's not to say the numbers aren't incredible and that many companies would kill for a product that performed at the level of Apple's tablet, but the graph doesn't lie.

iPad sales by quarter

Here's what Tim Cook said about the device on yesterday's earning call.

I am still bullish on iPad, with iOS 9 there’s some incredible productivity enhancements coming in with Split View and Slide Over and Picture in Picture, these things are incredible features. The enterprise business is picking up and more and more companies are either contracting for or writing apps themselves.

And I believe that the iPad consumer upgrade cycle will eventually occur, because as we look at the usage statistics on iPad, it remains unbelievably great. I mean, the next closest usage of the next competitor, we’re six times greater. And so these are extraordinary numbers. It’s not like people have forgotten iPad or anything, it’s a fantastic product.

(High five to Jason Snell for the transcript.)

Tim Cook doesn't say anything he doesn't mean to say on earnings calls, and I believe him when he says he believes in the platform.

iOS 9's laundry list of iPad-only features are exciting. My iPad is far from my main device, but things like Split View and Picture in Picture are going to make it a lot more useful for the way that I tend to work.

Of course, features don't exist for themselves, and they aren't created in a vacuum. As great as these features are, clearly, Apple's trying to put their foot down on the gas when it comes to iPad sales. There's nothing wrong with that being a motive; I think it's smart of Apple to look at what's happening in the market and make changes to their products accordingly.

The big question — Will this work? — will take some time to answer, but I'm optimistic. While I don't think iOS 9 will return the iPad to early days, I bet the long-term upgrade cycle may begin to speed up. I know Apple's counting on it.